Top 10 Book Marketing Tips

Coming up with creative ways to market books is a challenge for all writers. A lot of time is spent writing a book and an equal amount of time or more needs to go into book marketing. Some writers are not business people, they just know how to be creative and write. But, the selling of book puts every writer in the business. To run a good book business you need to know book marketing.

Book marketing consists of all the things that expose potential book buyers to the book and writer, and encourages them to buy. This could be building a fan base through an email list, attracting Facebook fans, or book signings. You can pay someone to do book marketing, but with hard work and some free time, any writer can be book marketing savvy. Promoting your book is fun and a great way to connect to readers. Here are some excellent book marketing tips.

• A lot of writers connect with readers on Facebook and Twitter. Get a dedicated Facebook page filled with book excerpts and have discussions. Send updates to your Twitter page.
• Create a blog with social media site links so readers can forward to their network.
• Book marketing can include cash and prize contests to engage readers and create a buzz. Post on Facebook, Twitter, and websites.
• Do a local or national book signing tour.
• Set up interviews in a different way to do some book marketing. It may be hard to book with big TV, radio, or newspapers. A.M. stations are typically easier to approach. Target small niche newspaper and magazines. Example: If your book is about senior citizens living healthy lifestyles, get the local hospital newspaper to do an interview. This makes approaching bigger media outlets easier after several small interviews have been done.
• Get book reviews on Amazon and book clubs. Secure endorsements and blurbs to include on your back cover and website, especially from successful well known writers (meet them at book expos.)
• Good book marketing involves setting up a Yahoo and Meetup group for fans. Post upcoming events and answer questions about your book. Make sure to post a website link. These groups show up on a Google search and will attract website traffic.
• Be a guest blogger on top ranked blogs with content related to your book. Blogs are always looking for fresh, well written content. Example: If your book is about psychics, send posts about unusual psychic experiences.
• Create a viral video hit for Youtube. Record several videos, each three minutes long, talking about your book. .
• Join a writers group to network with other writers and market your book.